Updated at April 24th, 2024
Yourguide (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how your
personal information is collected, used, and disclosed by Yourguide.
This Privacy Policy applies to our website, and its associated subdomains (collectively, our “Service”)
alongside our application, Yourguide. By accessing or using our Service, you signify that you have read,
understood, and agree to our collection, storage, use, and disclosure of your personal information as
described in this Privacy Policy and our Terms of Service.
Definitions and key terms
To help explain things as clearly as possible in this Privacy Policy, every time any of these terms are
referenced, are strictly defined as:
● Cookie: small amount of data generated by a website and saved by your web browser. It is used to
identify your browser, provide analytics, remember information about you such as your language
preference or login information.
● Company: when this policy mentions “Company,” “we,” “us,” or “our,” it refers to Skrefid ehf, (Huldubraut
31 200 Kopavogur), that is responsible for your information under this Privacy Policy.
● Country: where Yourguide or the owners/founders of Yourguide are based, in this case is Iceland
● Customer: refers to the company, organization or person that signs up to use the Yourguide Service to
manage the relationships with your consumers or service users.
● Device: any internet connected device such as a phone, tablet, computer or any other device that can
be used to visit Yourguide and use the services.
● IP address: Every device connected to the Internet is assigned a number known as an Internet protocol
(IP) address. These numbers are usually assigned in geographic blocks. An IP address can often be
used to identify the location from which a device is connecting to the Internet.
● Personnel: refers to those individuals who are employed by Yourguide or are under contract to perform
a service on behalf of one of the parties.
● Personal Data: any information that directly, indirectly, or in connection with other information —
including a personal identification number — allows for the identification or identifiability of a natural
● Service: refers to the service provided by Yourguide as described in the relative terms (if available) and
on this platform.
● Third-party service: refers to advertisers, contest sponsors, promotional and marketing partners, and
others who provide our content or whose products or services we think may interest you.
● Website: Yourguide’s site, which can be accessed via this URL:
● You: a person or entity that is registered with Yourguide to use the Services.
This Privacy Policy was created with Termify.
Information automatically collected
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There is some information like your Internet Protocol (IP) address and/or browser and device characteristics
— is collected automatically when you visit our platform. This information may be used to connect your
computer to the Internet. Other information collected automatically could be a login, e-mail address,
password, computer and connection information such as browser plug-in types and versions and time zone
setting, operating systems and platforms, purchase history, (we sometimes aggregate with similar
information from other Users), the full Uniform Resource Locator (URL) clickstream to, through and from our
website that may include date and time; cookie number; parts of the site you viewed or searched for; and the
phone number you used to call our Customer Services. We may also use browser data such as cookies,
Flash cookies (also known as Flash Local Shared Objects) or similar data on certain parts of our website for
fraud prevention and other purposes. During your visits, we may use software tools such as JavaScript to
measure and collect session information including page response times, download errors, length of visits to
certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used
to browse away from the page. We may also collect technical information to help us identify your device for
fraud prevention and diagnostic purposes.
We automatically collect certain information when you visit, use or navigate the platform. This information
does not reveal your specific identity (like your name or contact information) but may include device and
usage information, such as your IP address, browser and device characteristics, operating system, language
preferences, referring URLs, device name, country, location, information about who and when you use our
and other technical information. This information is primarily needed to maintain the security and operation of
our platform, and for our internal analytics and reporting purposes.
If you are a Yourguide worker or applicant, we collect information you voluntarily provide to us. We use the
information collected for Human Resources purposes in order to administer benefits to workers and screen
You may contact us in order to (1) update or correct your information, (2) change your preferences with
respect to communications and other information you receive from us, or (3) receive a record of the
information we have relating to you. Such updates, corrections, changes and deletions will have no effect on
other information that we maintain, or information that we have provided to third parties in accordance with
this Privacy Policy prior to such update, correction, change or deletion.
Sale of Business
We reserve the right to transfer information to a third party in the event of a sale, merger or other transfer of
all or substantially all of the assets of Yourguide or any of its Corporate Affiliates (as defined herein), or that
portion of Yourguide or any of its Corporate Affiliates to which the Service relates, or in the event that we
discontinue our business or file a petition or have filed against us a petition in bankruptcy, reorganization or
similar proceeding, provided that the third party agrees to adhere to the terms of this Privacy Policy.
We may disclose information (including personal information) about you to our Corporate Affiliates. For
purposes of this Privacy Policy, “Corporate Affiliate” means any person or entity which directly or indirectly
controls, is controlled by or is under common control with Yourguide, whether by ownership or otherwise.
Any information relating to you that we provide to our Corporate Affiliates will be treated by those Corporate
Affiliates in accordance with the terms of this Privacy Policy.
Governing Law
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This Privacy Policy is governed by the laws of Iceland without regard to its conflict of laws provision. You
consent to the exclusive jurisdiction of the courts in connection with any action or dispute arising between the
parties under or in connection with this Privacy Policy except for those individuals who may have rights to
make claims under Privacy Shield, or the Swiss-US framework.
The laws of Iceland, excluding its conflicts of law rules, shall govern this Agreement and your use of the
website. Your use of the website may also be subject to other local, state, national, or international laws.
By using Yourguide or contacting us directly, you signify your acceptance of this Privacy Policy. If you do not
agree to this Privacy Policy, you should not engage with our website, or use our services. Continued use of
the website, direct engagement with us, or following the posting of changes to this Privacy Policy that do not
significantly affect the use or disclosure of your personal information will mean that you accept those
Your Consent
We’ve updated our Privacy Policy to provide you with complete transparency into what is being set when you
visit our site and how it’s being used. By using our Yourguide, registering an account, or making a purchase,
you hereby consent to our Privacy Policy and agree to its terms.
Links to Other Websites
This Privacy Policy applies only to the Services. The Services may contain links to other websites not
operated or controlled by Yourguide. We are not responsible for the content, accuracy or opinions expressed
in such websites, and such websites are not investigated, monitored or checked for accuracy or
completeness by us. Please remember that when you use a link to go from the Services to another website,
our Privacy Policy is no longer in effect. Your browsing and interaction on any other website, including those
that have a link on our platform, is subject to that website’s own rules and policies. Such third parties may
use their own cookies or other methods to collect information about you.
This website may contain third party advertisements and links to third party sites. Yourguide does not make
any representation as to the accuracy or suitability of any of the information contained in those
advertisements or sites and does not accept any responsibility or liability for the conduct or content of those
advertisements and sites and the offerings made by the third parties.
Advertising keeps Yourguide and many of the websites and services you use free of charge. We work hard
to make sure that ads are safe, unobtrusive, and as relevant as possible.
Third party advertisements and links to other sites where goods or services are advertised are not
endorsements or recommendations by Yourguide of the third party sites, goods or services. Yourguide takes
no responsibility for the content of any of the ads, promises made, or the quality/reliability of the products or
services offered in all advertisements.
Cookies for Advertising
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These cookies collect information over time about your online activity on the website and other online
services to make online advertisements more relevant and effective to you. This is known as interest-based
advertising. They also perform functions like preventing the same ad from continuously reappearing and
ensuring that ads are properly displayed for advertisers. Without cookies, it’s really hard for an advertiser to
reach its audience, or to know how many ads were shown and how many clicks they received.
Yourguide uses “Cookies” to identify the areas of our website that you have visited. A Cookie is a small piece
of data stored on your computer or mobile device by your web browser. We use Cookies to enhance the
performance and functionality of our website but are non-essential to their use. However, without these
cookies, certain functionality like videos may become unavailable or you would be required to enter your
login details every time you visit the website as we would not be able to remember that you had logged in
previously. Most web browsers can be set to disable the use of Cookies. However, if you disable Cookies,
you may not be able to access functionality on our website correctly or at all. We never place Personally
Identifiable Information in Cookies.
Blocking and disabling cookies and similar
Wherever you’re located you may also set your browser to block cookies and similar technologies, but this
action may block our essential cookies and prevent our website from functioning properly, and you may not
be able to fully utilize all of its features and services. You should also be aware that you may also lose some
saved information (e.g. saved login details, site preferences) if you block cookies on your browser. Different
browsers make different controls available to you. Disabling a cookie or category of cookie does not delete
the cookie from your browser, you will need to do this yourself from within your browser, you should visit your
browser’s help menu for more information.
Payment Details
In respect to any credit card or other payment processing details you have provided us, we commit that this
confidential information will be stored in the most secure manner possible.
Kids’ Privacy
We do not address anyone under the age of 13. We do not knowingly collect personally identifiable
information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your
child has provided Us with Personal Data, please contact Us. If We become aware that We have collected
Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to
remove that information from Our servers.
Changes To Our Privacy Policy
We may change our Service and policies, and we may need to make changes to this Privacy Policy so that
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they accurately reflect our Service and policies. Unless otherwise required by law, we will notify you (for
example, through our Service) before we make changes to this Privacy Policy and give you an opportunity to
review them before they go into effect. Then, if you continue to use the Service, you will be bound by the
updated Privacy Policy. If you do not want to agree to this or any updated Privacy Policy, you can delete
your account.
Third-Party Services
We may display, include or make available third-party content (including data, information, applications and
other products services) or provide links to third-party websites or services (“Third- Party Services”).
You acknowledge and agree that Yourguide shall not be responsible for any Third-Party Services, including
their accuracy, completeness, timeliness, validity, copyright compliance, legality, decency, quality or any
other aspect thereof. Yourguide does not assume and shall not have any liability or responsibility to you or
any other person or entity for any Third-Party Services.
Third-Party Services and links thereto are provided solely as a convenience to you and you access and use
them entirely at your own risk and subject to such third parties’ terms and conditions.
Facebook Pixel
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by
understanding the actions people take on your website/app. You can use the pixel to: Make sure your ads
are shown to the right people. Facebook pixel may collect information from your device when you use the
service. Facebook pixel collects information that is held in accordance with its Privacy Policy
Tracking Technologies
● Cookies
We use Cookies to enhance the performance and functionality of our platform but are non-essential to
their use. However, without these cookies, certain functionality like videos may become unavailable or
you would be required to enter your login details every time you visit the platform as we would not be
able to remember that you had logged in previously.
Information about General Data Protection
Regulation (GDPR)
We may be collecting and using information from you if you are from the European Economic Area (EEA),
and in this section of our Privacy Policy we are going to explain exactly how and why is this data collected,
and how we maintain this data under protection from being replicated or used in the wrong way.
What is GDPR?
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GDPR is an EU-wide privacy and data protection law that regulates how EU residents’ data is protected by
companies and enhances the control the EU residents have, over their personal data.
The GDPR is relevant to any globally operating company and not just the EU-based businesses and EU
residents. Our customers’ data is important irrespective of where they are located, which is why we have
implemented GDPR controls as our baseline standard for all our operations worldwide.
What is personal data?
Any data that relates to an identifiable or identified individual. GDPR covers a broad spectrum of information
that could be used on its own, or in combination with other pieces of information, to identify a person.
Personal data extends beyond a person’s name or email address. Some examples include financial
information, political opinions, genetic data, biometric data, IP addresses, physical address, sexual
orientation, and ethnicity.
The Data Protection Principles include requirements such as:
● Personal data collected must be processed in a fair, legal, and transparent way and should only be
used in a way that a person would reasonably expect.
● Personal data should only be collected to fulfil a specific purpose and it should only be used for that
purpose. Organizations must specify why they need the personal data when they collect it.
● Personal data should be held no longer than necessary to fulfil its purpose.
● People covered by the GDPR have the right to access their own personal data. They can also request a
copy of their data, and that their data be updated, deleted, restricted, or moved to another organization.
Why is GDPR important?
GDPR adds some new requirements regarding how companies should protect individuals’ personal data that
they collect and process. It also raises the stakes for compliance by increasing enforcement and imposing
greater fines for breach. Beyond these facts it’s simply the right thing to do. At Yourguide we strongly believe
that your data privacy is very important and we already have solid security and privacy practices in place that
go beyond the requirements of this new regulation.
Individual Data Subject’s Rights – Data Access,
Portability and Deletion
We are committed to helping our customers meet the data subject rights requirements of GDPR. Yourguide
processes or stores all personal data in fully vetted, DPA compliant vendors. We do store all conversation
and personal data for up to 6 years unless your account is deleted. In which case, we dispose of all data in
accordance with our Terms of Service and Privacy Policy, but we will not hold it longer than 60 days.
We are aware that if you are working with EU customers, you need to be able to provide them with the ability
to access, update, retrieve and remove personal data. We got you! We’ve been set up as self service from
the start and have always given you access to your data and your customers data. Our customer support
team is here for you to answer any questions you might have about working with the API.
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Contact Us
Don’t hesitate to contact us if you have any questions.
● Via Email:
● Via Phone Number: +354 8566482
● Via this Link: